Element Hotels brand identity

Creative Direction, Graphic Design, Illustration


After the successful launch of the Aloft brand,worked with Starwood Hotels & Resorts to take over the creative development of their newest brand, Element Hotels, necessitating a complete redo of their previous agency’s work (except the logo). In half the time we had for Aloft, we expanded Element’s original concept into a fully fleshed, robust program, with a new positioning and new brand guidelines.


Work includes:

Brand identity

Style guide


Standard & rich media

Markting material

Website design

Photography art direction

Brand collateral


Programming proposal

Video art direction


Agency: For RDA