Element Hotels brand identity

Creative Direction, Graphic Design, Illustration

02/05/2013

After the successful launch of the Aloft brand,worked with Starwood Hotels & Resorts to take over the creative development of their newest brand, Element Hotels, necessitating a complete redo of their previous agency’s work (except the logo). In half the time we had for Aloft, we expanded Element’s original concept into a fully fleshed, robust program, with a new positioning and new brand guidelines.

 

Work includes:

Brand identity

Style guide

Advertisement

Standard & rich media

Markting material

Website design

Photography art direction

Brand collateral

Illustration

Programming proposal

Video art direction

 

Agency: For RDA