Aloft Hotels Branding

Creative Direction, Design, Illustration

February 4, 2013

Closely working with Starwood Hotels & Resorts to conceive an entirely new hotel experience, from creating the name itself, to conceptualizing the brand’s overall direction, to creating a comprehensive style guide for all visual materials.

Lead a team to create a fully integrated campaign that includes marketing/promotional materials, social media marketing, brand videos, in-hotel collateral, online identity, even the Aloft brand song. The overwhelmingly positive customer feedback has proved we’ve established Aloft in the global hospitality market successfully.

Launched in 2008, there are already 
60+ Aloft Hotels around the world.


Work includes:

Brand identity

Style guide

Standard & rich media



Promotional items


Photography art direction



Website content


Agency: For RDA