Aloft Hotels. Different. By Design. - Directing, Creative Direction, Editing

Worked closely with Starwood Hotels & Resorts to conceive an entirely new hotel experience, everything from the name itself to conceptualizing the brand’s overall direction, as well as to creating a comprehensive style guide for all visual materials.

Lead a team to create a fully integrated campaign that includes marketing/promotional materials, social media marketing, brand videos, in-hotel collateral, online identity, even the Aloft brand song. The overwhelmingly positive customer feedback has proved we’ve established Aloft in the global hospitality market successfully.

Launched in 2008, there are already 
130+ Aloft Hotels around the world.

Three :15 second spots were created as well, which were used in banner ads to promote the hotel.