An Choi identity

Art Direction, Graphic Design, Photography

Since listed on the New York Times list of “Best Inexpensive Restaurants of 2009”, An Choi has had New Yorkers flocking, ready to finally savor authentic street style Vietnamese food in Manhattan. Inspired by my recent trips to Saigon, my full identity for the restaurant is rooted in the unmistakable energy of Vietnam street life.

 

Work includes:

Brand identity

Collateral

Promotional items

Photography