An Choi Restaurant Identity

Art Direction, Graphic Design, Photography

Since listed on the New York Times list of “Best Inexpensive Restaurants of 2009”, An Choi has had New Yorkers flocking, ready to finally savor authentic street style Vietnamese food in Manhattan for 10 years. Inspired by my recent trips to Saigon, my full identity for the restaurant is rooted in the unmistakable energy of Vietnam street life.


Work includes:

Logo Design

Brand identity

Restaurant Collateral

Promotional items