Blundstone Boots x Ducati Motorcycle

Videography, Editing, Photography

Directed, shot and starred in videos and photos for an online social media contest for the Australian boot brand Blundstone Boots, to celebrate their partnership with the Italian motorcycle brand Ducati. Created multiple videos and shot a photo series chronicling a thousand mile journey in the mountains of the Pacific Northwest. The videos and images encouraged viewers to post their own adventure images in hopes of winning a Ducati Scrambler like the ones we were riding.

The social following went up 20-30% during the photo contest, and the Scrambler became the highest selling Ducati motorcycle ever during the same year.

 

How I Roam | Contest videos

 

 

 

 

 

 

 

Agency: RDA