Empire State Building

Art Direction


There’s a real magic to the Empire State Building. Step inside, and you’re instantly aware that you’re taking part in an iconic rite. Head up to the 86th and 102nd Floor Observatories, and it’s a view that never ceases to overwhelm, even if you’ve seen it a hundred times before, even if you’ve lived in New York your whole life. Up here, we feel emotion so powerful that it’s universal in nature, transcending culture, age, time. This campaign aims to draw us in, lift us up, and give us an experiential glimpse at how “magic” looks, sounds and feels.