Gargyle - Creative direction, Videography, Editing
Staying true to its brand philosophy of modern classics with a twist, Gargyle debuted its eponymous leather goods collection for Holiday 2012 with three women’s handbag styles. Employing classic, familiar silhouettes as its canvas, Gargyle combines luxuriously textured leathers with all custom hardware and a touch of frills for a look that is modern and distinct.
Since the video was posted onto their website and social media, Gargyle sold out of the style featured in the video. They also received a lot of unsolicited, positive feedback on it. The video also helped in getting press, including NYTimes, Dailycandy, and the cover of Marie Claire.
Work includes: Creative direction | Videography | Editing
Introducing Gargyle leathergoods collection
Gargyle x United Bamboo 2nd Annual SMASH! Tennis Challenge