Harry & David rebranding

Creative Direction, Graphic Design, Illustration

02/01/2013

Harry & David is one of those beloved American names that evokes nostalgia. But to think of it as a “used-to” brand would be a mistake; it was pure innovation that inspired two brothers to wrap their pears like precious jewels and ship them across the country, and it’s that same dedication to the spirit of farm-to-table and the joy of gift giving that makes it tirelessly relevant and important today. We were tasked with creative strategy, execution and initiatives, all of which would work together to play up the brand’s authority, authenticity, heart and heritage.

 

Work Includes:

Brand identity

Style guide

Photography art direction

Advertising

Store signage

Standard & rich media

Website

Collateral

Packaging

Illustration

 

Agency : RDA