Starwood Hotels and Resorts Worldwide - Art Direction

As trends in travel changed and the hospitality industry took notice, Starwood wanted to promote their trio of value-driven hotels—Aloft, Element, and Four Points by Sheraton Hotels—and take a unique approach to branding. We knew it was as critical to ensure each hotel retained its complete, individual identity as it was to play up the one thing they all shared in common: their “smartness”. Even though they are marketed together here, they each feel like separate, whole entities.


Agency: RDA