W Hotels, Collateral, Design, Starwood, Brochure

W Hotels Global Brand Identity

Creative Direction, Graphic Design

A whole redesign and restructuring of their worldwide brand identity, culminating in a comprehensive style guide for global use. Lead the team in conceptualizing and creating multiple award-winning print campaigns. W has since gone from 20 hotels nationally to over 50 hotels in 24 countries and is continuing to expand both domestically and internationally.

Work includes:

Brand identity

Style guide

Advertising | A | B

Standard & rich media

Interior graphics

Photography art direction

Video art direction


Promotional items


Agency: For RDA