Photographer: Stan Muselik

W Hotels Warmth of Cool Campaign

Creative Direction

A whole redesign and restructuring of their worldwide brand identity, culminating in a comprehensive style guide for global use. Lead the team in conceptualizing and creating multiple award-winning print campaigns. W has since gone from 20 hotels to over 50 hotels in 24 countries and is continuing to expand both domestically and internationally.


Work includes:

Brand identity

Style guide

Standard & rich media


Interior graphics

Photography art direction

Video art direction


Promotional items


Photographer: Stan Muselik