W Hotels Campaign

Creative Direction, Graphic Design

02/06/2013

A whole redesign and restructuring of their worldwide brand identity, culminating in a comprehensive style guide for global use. Lead the team in conceptualizing and creating multiple award-winning print campaigns.

 

Work includes:

Advertising

Brand identity

Style guide

Online media

Interior graphics

Photography art direction

Video art direction

Collateral

Promotional items

Photographer: Jill Wachter
Agency: For RDA