CANOE PLACE INN
ONE OF AMERICA’S OLDEST INNS REBORN IN EAST HAMPTON

Brand Development

A ten-year development journey takes many people, teams, and phases to complete. Assisted in developing the early-stage brand identity system and strategy for Canoe Place.

On-site visits and deep-dive research into its history as one of the oldest Inns in America gave ample inspiration to spark numerous concepts as the property was slowly and painstakingly restored and rethought to fit the modern hospitality experience.

Now open, Canoe Place was recently named by Travel + Leisure as one of the "Best New Resorts in the World", as well as "The 10 Best New Resorts in the U.S."

Creative Direction
Brand Identity
Style Guide
Programming
Logo Design
Collateral

Custom Font Design
Custom Textile Design
Digital
On Property Signage
Photography
Video

Style Guide

Collateral

Brand Font Design

Based on the logo design typography, this font was created from scratch and made exclusively for the hotel to use for collateral and on-property signage.

Video & Photography Content

Seasonal Video & Photography captured the surrounding East Hampton’s wildlife, outdoor and historic activities, outstanding dining scene, and the must-see year-round natural elements.

Photos were taken throughout the year to show the change in season the area has to offer, as well as the holidays and happenings in the area.