ECHELON STUDIOS
STAGE READY SET
Brand Identity Development, Website Design & Build
EECHELON is a new creative campus currently in development in the Hollywood neighborhood of Los Angeles, with multiple properties being built simultaneously. The project includes two large-scale production studios in Los Angeles (with two additional studios underway in New York City), along with several multi-use spaces designed to support creators, production teams, and the broader creative community. Together, these spaces are intended to foster collaboration, connection, and a renewed sense of creative infrastructure in the heart of Hollywood.
Naoto Ono Creative partnered with ECHELON to craft its full brand ecosystem, including brand strategy, visual identity design, environmental signage, and a comprehensive style guide system. We also designed and developed the website, establishing a flexible digital foundation to support the project’s growth and evolving footprint. The result is a cohesive, future-focused brand that reflects ECHELON’s ambition to serve as a home for the next generation of creative work.
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Identity Design
Typography
Iconography
Style Guide
Videography
Editing
Animation
Directing
Strategy
Creative Direction
Art Direction
Graphic Design
UX
UI
Website Development
Style Guide
Logo Structure
Photography guide
Typography system
Color system
Iconography
Collateral guide
At ECHELON, we’re not just reimagining spaces, we’re pioneering a new era where creativity + innovation collide.
At a time when Los Angeles continues to recover from last year’s devastating natural disasters, and as the film industry navigates significant economic and structural challenges, new construction and long-term investment in creative spaces feel especially meaningful. ECHELON represents a vote of confidence in the future of filmmaking, production, and creative work in Los Angeles, helping to re-energize a city and an industry in transition.
Website work
UX strategy
UI design &
development
KEEPING HOLLYWOOD IN HOLLYWOOD
Technologies & Tools
Wordpress
Figma
Motion
Breakdance
Premiere Pro
Photoshop
Illustrator
Today, ECHELON environments are home to global icons like Khalabo Ink Society, the creative force behind award-winning television, film, and culturally resonant storytelling; PUMA’s Marketing Entertainment Division, a sector of the global athletic apparel company that focuses on collaborations with celebrities and influencers to create breakthrough products and campaigns; and Virgin Music Group, Universal Music Group’s independent label division representing artists such as Post Malone and Janet Jackson.
