BRAND REFRESH

Working closely with the property owners and brand team, we took the time during the lockdown to reexamine how El Dorado Spa and Resorts should be defined and presented to the post-pandemic travel consumer.

Travel is not just an escape from daily life, but a moment to experience a different culture and hopefully learn more about Mexico and its rich heritage. With that in mind, we developed a new brand look and language that communicates and celebrates the local culture and its people.