ELEMENT HOTELS
THE LAUNCH OF WHOLE LIVING EXTENDED STAY
Brand Identity
Closely collaborated with Starwood Hotels & Resorts to help with the creative development of their leed-certified, ecocentric, extended stay brand Element Hotels.
Starting with only a logo design from the original team, we developed Element into a fully fleshed, robust program, with a new positioning and new brand guidelines that captured the imagination of healthy living travelers looking for a better alternative when staying at extended days, where they can balance work / play with exercise and healthy living. We branded it as WHOLE LIVING.
What started as a single hotel has “grown from the ground up” into 110+ extended-stay hotels across North America, Europe, Asia Pacific, and Middle East & Africa.
Event Design
Photography Direction
Brand Illustration
Directing
Editing
Creative Direction
Art Direction
Graphic Design
Brand Strategy
On Property Graphics
F&B
BRAND DEVELOPMENT
Created a lifestyle brand with a "Whole Living" mindset, and gave tangible form to a LEED-certified brand at a time when there was none. The style guide helped new developers understand and execute the idea.
Work Included:
Brand Identity, Style guide, Advertisement, Standard & Rich media, Marketing material, Website Design, Photography, Brand collateral, Illustration, Programming, Video
Brand Illustrations
Collateral Design
Digital
Brand Patterns
Photography Styleguide
On Property Branding
