Commercial Direction

Directed the relaunch campaign for Seminole Hard Rock Hotel & Casino located in Hollywood, Florida that showcases their property experience in a whole new way, representing where the brand was ultimately going. The campaign acted as a transition spot since the property was going through a billion-dollar renovation at the time, eventually becoming one of the premier destinations in Southern Florida.

The campaign was a part of the rebranding of the property to fit the new luxury accommodations and entertainment offerings that came after the facelift.
To give an example of how big they went after this campaign, the property’s Super Bowl launch commercial was directed by Michael Bay and starred Jennifer Lopez.