HARRAH’S
CELEBRATE THE SPIRIT OF NOLA
Campaign Photography & Commercial Shoot
Harrah's New Orleans, located in the iconic neighborhood of The French Quarter, embarked on a marketing campaign to commemorate their 20th anniversary. The goal was to capture the dynamic energy, exhilaration, and unique spirit of the neighborhood they proudly call home.
Collaborating closely with the client, we embarked on a vibrant exploration of the streets of The French Quarter, as well as the hotel rooms and surrounding areas, to identify the perfect locations and angles that would truly embody the eclectic vibe and distinct brand touch points that Harrah's New Orleans wanted to showcase.
The photography received a Gold Award in the Graphis Photography Annual 2023.
Pre Production
Art Direction
Photography
Directing
Editing
Post Production
The French Quarter
Commercial series
Campaign Development
To ensure authenticity, we enlisted the talents of local artists such as Big Sam's Funky Nation, Roderick Paulin, and Sport's Brass Band, along with the renowned Mardi Gras Indians Black Hatchet Tribe, to be prominently featured in the marketing spots. Through their performances and contributions, we were able to authentically capture the essence of NOLA, infusing the campaign with the soulful and rich cultural heritage that makes the city so unique.
The St. Charles Streetcar Line
Canal Street
Big Sam’s Funky Nation
It’s a Win
Harrah’s Cocktails
Table Games
Dining in