BLUNDSTONE BOOTS X SCRAMBER DUCATI
HOW I ROAM
Brand Content
Partnered with Blundstone Boots as an ambassador for the US market since the brand came over from Australia. Have taken on several assignments for various campaigns and subject matters since, such as riding and documenting a motorcycle trip in the Pacific Northwest to promote their limited edition motorcycle boot, to New Jersey firefighters out on the front line during the pandemic.
The images have been a contributor in tripling Blundstone sales in a few short years, making them a staple boot amongst the outdoor passionate audience, with 20 percent of global sales now coming from the US market.
Producer
Director
Photography
Editing
Content Creator
SCRAMBLER DUCATI x BLUNDSTONE
SCRAMBLER DUCATI x BLUNDSTONE
LIMITED EDITION COLLABORATION
Directed, shot, and starred in videos and photos for an online social media contest for the Australian boot brand Blundstone Boots, to celebrate their partnership with the Italian motorcycle brand Ducati. Created multiple videos chronicling a thousand-mile journey in the mountains of the Pacific Northwest.
The videos and images encouraged viewers to post their own adventures not only in hopes of winning a Ducati Scrambler, but also to connect with a like-minded community of adventurers.
Since its launch, Blundstone’s USA’S social media has seen an increase from 5k to 150k followers.
“Boots, like other clothes, every so often become characteristic of particular moments in time. In the early 1990s, there were Timberlands; in the early 2000s, Uggs; and in the early 2010s, Red Wings.