BLUNDSTONE BOOTS
AUSTRALIAN HERITAGE BROUGHT TO THE STATES
Brand Ambassador Photography and Video
Naoto Ono Creative partnered with Blundstone Boots as an ambassador for the US market, at a time when they were not a household name here yet, unlike in Australia where their 150-year history spoke for itself. To live up to their line “LIVE IN MY BLUNDSTONES” we traveled to various outdoor destinations around the world to feature Blundstone boots in the wild. Social media is a place to dream of the next adventure, and the images and videos grabbed the attention of the wanderlust audience.
The images have been a contributor in tripling Blundstone sales in a few short years, making them a staple boot amongst the outdoor passionate audience, with 20 percent of global sales now coming from the US market.
Winner of Graphis Photography Annual 2023 Silver Award
Producer
Director
Photography
Editing
Content Creator
LIVE IN MY BLUNDSTONES
LIVE IN MY BLUNDSTONES
Traveled to various remote places around the world to film and photograph the new season of boots for Blundstone. Content is used for Marketing, e-commerce, packaging, in-store, point of sale, and outdoor.
“Boots, like other clothes, every so often become characteristic of particular moments in time. In the early 1990s, there were Timberlands; in the early 2000s, Uggs; and in the early 2010s, Red Wings.
